Industry Segments

rice pilaf

Restaurants

restaurant eating riceCuisines of the world unite! At least they do on menus in America today.

From the explosion of cooking shows on TV to the mainstreaming of global cultures, your patrons are more sophisticated than ever. They travel the world and then to your restaurant searching for exotic adventures in taste. That’s where U.S.-grown rice comes in. It’s your passport to the authentic global cuisines your patrons want.

Today’s top trends include everything from ethnic flavors and twists on comfort food to healthy dishes that fit your lifestyle. Rice is the one ingredient that helps you create them all to satisfy your patrons’ needs. And as carry-out and curb-side demands grow, consider rice as a key player because it holds well and reheats perfectly.